Will an Elevated Ralph Lauren Resonate in China?

After years of falling revenue, Ralph Lauren is doubling down on its luxury positioning. But is it too late to change its perception in China? Photo: Ralph Lauren Ralph Lauren’s comeback was nothing short of classy. On March 22, the American lifestyle leader transformed the Museum of Modern Art into a cozy replica of its founder’s living room for its first live runway since the pandemic, featuring pieces from both its Fall 2022 women’s collection and men’s Purple Label. With form-fitting evening gowns, structured blazers, and RL-emblazoned sweaters, the 61-look show read like a love letter to New York City. … Continue reading Will an Elevated Ralph Lauren Resonate in China?